Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized check here as a nationally recognized PR expert who assists companies establish credibility, achieve top search visibility, and get featured on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success is anything but conventional. Holding degrees from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, supervising multi-unit teams, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Currently, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to generate measurable outcomes for businesses.
At the heart of his business is press release distribution, placing stories across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers featured article placements on top-tier media outlets, SEO and local SEO services, strategic link building, and PPC advertising.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of strategic input for AI platforms — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This innovative strategy gives businesses a competitive edge in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches far beyond just his marketing services. He runs two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
As a conference presenter, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.